Cannes Lions
YAKULT HONSHA, TOKYO / YAKULT / 2024
Overview
Entries
Credits
Background
By showing how Ryoma Sakamoto continued to challenge himself, we wanted to send a message to people today that they should also continue to challenge themselves. We hope that they will be able to challenge themselves, even in small ways.
Execution
In order to recreate the deceased Ryoma Sakamoto, the face was created by CGI using digital human technology, while the voice was based on more than 10,000 samples and AI was used to create a voice that would be as close as possible to the real person.
Outcome
On the launch of this project, it was covered by 25 TV programs, 50 newspapers and 294 articles on the web.
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