Cannes Lions

YEAR OF TIGER CAMPAIGN

HAKUHODO INDONESIA, Jakarta / WORLD WILDLIFE FUND (WWF) / 2010

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In the darkness of Sumatran jungle, a tourist couple were taking a video of wildlife using night mode. They were roaming the jungle, excited, but we can see that they're a bit scared. The sound of wind, cricket and birds echo through the jungle and suddenly the guy who's holding the camera took one peculiar shape with flashing eyes, and it turned out that it's a tiger in the bushes!The guy went frantic and keeps calling his partner. Then suddenly the tiger was dancing erotically, leaving the tourists in awe. After the tiger was satisfied, it went back into the bushes, leaving the tourists dumbfounded.Then super came: "Is this what we have to do to get your attention? Less than 400 Sumatran Tigers are facing extinction. Help them to stay alive."

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