Cannes Lions
SAATCHI & SAATCHI, New York / LENOVO / 2013
Overview
Entries
Credits
Description
Seize the Night is a short-film starring the new Lenovo Ultrabook. It showcased the sleek portability and diverse power of the device while telling a greater story that we teased in broadcast using classic movie trailers. It established a specific aesthetic that would come to define the brand Lenovo
Similar Campaigns
12 items