On March 2nd, 2016, Lenovo collaborated with one of the largest e-Commerce platform in China JD.com, taking advantage of its No.1 PC seller place and leading technology, combining JD.com’s excellent e-Commerce traffic resources, using accurate marketing technics to bring a super brand sales day to its fans and potential consumers, this will not only rise brand awareness among Chinese consumers of Lenovo, but also increase large volume in sales.

This super brand day involves the full product line from Lenovo, with almost 1,000 products that consumers could choose from, which will easily target consumers with different age, location, and purchase behaviors and needs.

Consumers in China, especially online shopping consumers, they are proposed to a large amount of ‘shopping festivals’, from JD.com’s very own ‘JD 6.18’ to Taobao’s ‘double 11’ and ‘double 12’, consumers are becoming numb and not excited with shopping festivals created by e-Commerce platforms, so we went with a totally different angle, we bring to consumers a super brand day that is just about this one brand-Lenovo.

Our super brand day is set on March 2nd, so we start heating up the event in late Feb., we made exposure of the event on web portals on Feb. 28th, continued with traffic leads with popular APPs on the 29th, and accurate vertical media exposure on Mar. 1st, successfully leading consumers and fans to the actual day on the 2nd of Mar., we also made ad delivery in WeChat on the 2nd for more traffic lead.