Cannes Lions
JWT INDIA, Mumbai / GOVT. OF PUDUCHERRY / 2008
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Familiar street characters are suddenly seen striking unfamiliar Yoga poses. A traffic cop giving directions with his feet? Pedestrians walking on their hands? A flower girl selling flowers on her feet? Lifeguards on the beach crawling like crabs on all fours? Many such street sharacters are shown standing out in complex yoga positions on every south Indian street to announce the Puducherry Yoga Festival.
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