Give people a clear message that in the Arjuna Yoga Club they’ll get help with achieving serenity and the ability to throw one’s problems out of one’s mind.People rushing to work one morning saw four installations on the main pedestrian street of the city. These installations depicted some of the problems bothering Russian people today:WORK. Thrown away during a yoga session.

POLITICS. Thrown away during a yoga session. (the mascot of the ruling party is a bear and badminton is the President’s favourite sport) HOUSEHOLD PROBLEMS. Thrown away during a yoga session.CRISIS. Thrown away during a yoga session..

(The Russian word ЖОПА [ass, asshole, bum, butt, here somewhat similar to the English exclamation “Bummer!”] is what comes to a Russian mind first when an economic crisis is mentioned)

Result:About a thousand city residents saw our advertising “live” and tens of thousands – on the internet and TV news. In a very short time the entire city heard of the new yoga centre.