Cannes Lions

You are a predator when you are hungry

GITAM BBDO, Tel Aviv / SNICKERS / 2018

Film
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In order to create short and accurate videos under the famous concept of snickers – "You're not you when you're hungry",

we used a special body makeup technique and created three movies.

In each of them, the viewers see a human hand make-up like a predator, entering to the frame and grabbing a snickers bar.

After a second, the hand enters back to the screen looking all normal and returns an empty snickers cover.

A Title appears:

"snickers. you are not you when you are hungry."

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