Cannes Lions
GITAM BBDO, Tel Aviv / SNICKERS / 2018
Overview
Entries
Credits
Description
In order to create short and accurate videos under the famous concept of snickers – "You're not you when you're hungry",
we used a special body makeup technique and created three movies.
In each of them, the viewers see a human hand make-up like a predator, entering to the frame and grabbing a snickers bar.
After a second, the hand enters back to the screen looking all normal and returns an empty snickers cover.
A Title appears:
"snickers. you are not you when you are hungry."
Similar Campaigns
12 items