Chobani believes how you do everything matters. How you make a cup of yogurt with only 100% natural ingredients, how you treat people, how you live your life every single day.

It's why they pour their hearts into every cup of yogurt.

This has given them an exceptionally strong social media following, with some of their biggest fans professing their love for Chobani yogurt on a daily basis.

Chobani cups are specially designed with a ridge, to keep the fruit in the bottom and the yogurt in the top. We decided to design a spoon with a fold in it, so fans could get every last drop of yogurt.

Being Chobani, the design and how we made the spoon mattered too.

Each one was milled from a single piece of hard maple, harvested from a local sustainable forest conservation, giving every spoon a unique grain. Chobani uses 100% natural ingredients, so of course we used a 100% natural coating to protect them. Everything from the packaging to the spoon is biodegradable.

95% of responses from the fans we sent spoons posted a picture of the spoon they received on social media for everyone to see.

Other people started commenting on the fans’ responses, asking for a spoon themselves.

They said such nice things about the spoons and Chobani, we sent them some spoons too.

Now we’re making more spoons to send to even more fans.