The T-shirts sold out within 3 weeks with £9,900 going to Age UK. 13,000 people watched the film of psychic Lucinda Clare, predicting the tees and over 16,000 clicked through to the site. It received heavy tweet traffic and was covered by industry press and major blogs: Dazed & Confused, Another Magazine, Daily Candy, Design Week, It’s Nice That, Cool Hunter, Nylon and Urban Outfitters called it ‘the coolest T-shirt idea ever’. Customers came from all over the world: America, Brazil, Russia and Europe. The success was so big, the T-shirts are now returning as a permanent business.