Icatu Insurance Company manages financial resources and, through its products, helps clients invest in their future. In order to explain these products in a ludic way and approximate the brand to the young audience and educate them to think about it's financial future, we created the advergame 'You live and learn'. Here the player embodies a muddled detective who needs to investigate a great mystery and engages in a variety of situations where he has to travel between the past, present and future simulating investments while observing the consequences in his life and solving the puzzles of the game.