Cannes Lions
Y&R INTERACTIVE TEL AVIV / DIRECT INSURANCE / 2006
Overview
Entries
Credits
Description
The brief:Raise awareness of the fact that Israeli Direct Insurance offers careful drivers advantageous rates.The Idea:Recreate a common scenario where laser guns are used to catch careless driving offenders and have surfers play the part of the police officer.
Surfers catching drivers were presented with a wide range of characters offering the most ridiculous excuses for speeding, sometimes going as far as trying to seduce the 'virtual officer'.
Similar Campaigns
12 items