Cannes Lions
HAVAS JOHANNESBURG, Johannesburg / RECKITT BENCKISER / 2017
Overview
Entries
Credits
Description
And we decided to get RB brand Gaviscon in on the act.
Gaviscon Antacid is the ultimate remedy for over-indulgence.
So we made our own in-house “You Name It” videos, with a distinct South African flavour and added them to the worldwide mix with traditional local foods.
Execution
We tagged the locally-relevant videos with Gaviscon branding and the brand message “OVERINDULGENCE – UNDER CONTROL”.
Outcome
With views, likes, shares and impressions, our videos found favour with the local South African market. In effect, we turned Shirley Caesar’s ode to food into a cheeky Gaviscon message – and it didn’t cost a cent.
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