Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / BUPA / 2005
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Open on couple in bed listening to a crying baby. They argue about who should get up. The husband opens a window, and screams “It’s 3 o’clock in the (bleep) morning would you (bleep) that (bleep) thing up!” Super: ‘If you’re not ready for kids, save with Young Couples Cover.”
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