The link was sent to 1500 email-addresses including production companies and film schools. This led to over 265 000 views on youtube in a few weeks. The film was discovered by traditional broadcast as best commercial of the month and got free air times on prime time television, it was immediately picked up by over 30 online sites publishing the newest and the freshest of the industry and beyond.Within a month, the commercial led to around 400 entries from young commercial directors around the world.