Target: 14-24 year-old males.Since American Dad and Family Guy (same show creator) share the same audience and Family Guy has a more established fan base, we leveraged its success to create a halo effect in promoting American Dad. In a parody of fighting games young men enjoy, we pitted family members from both shows against one another. Animated at television quality, fighting moves and audio lifts include show and pop culture references.The game was seeded in online community fan sites with no media buy whatsoever. Results:2.8 million players in first month66 years cumulative playing time12 minute average immersion time To date over 6 million users