Cannes Lions
TALENT, Sao Paulo / YOUNG LIONS BRAZIL / 2009
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The logo of the Young Lions Brazil 2009 project “gains life” to tease the new generations of creative youth and question the repetition of ideas and formulas in the current advertising works. In this commercial, we see the pin with the “little lion” which symbolizes the Young Lions rip and disfigure the pages of a book with awarded ads.
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