There were mixed sentiments about leaving our iconic location. To quell any uncertainties we created a vehicle that was both positive and optimistic. We kept the look bright and fresh to get people amped.

We believe the strongest global networks have the strongest local agencies because consumers connect, consume and commit to brands locally. So we developed an identity system that allowed the character of each office to show through. Each local agency was given the flexibility to represent themselves—through color, typography and texture—while the “Y&R” would be represented by the custom font designed for the global network.

6,500 Y&R employees in 186 offices in 90 countries have new business cards, letterhead, posters and more company pride than ever before.