Based on our campaign called "Herzblut" (extreme passion), which encapsulates our work motto, so much that it stains our clothes from inside. In order to showcase this devotion we chose a virtual invisible protagonist for our homepage, who represents each employee of Y&R Vienna, and feels such passion that he stains the white t-shirt he is wearing.

This virtual employee leads the visitor through the homepage and uniquely demonstrates with each menu what it's about.