Cannes Lions
TOASTER, London / TOYOTA / 2013
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The Toyota Prius Plug-in Hybrid website takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference to our everyday drive. Using the latest Google Chrome technology the captivating experience asks visitors to input an everyday journey of their choosing. It then creates a simulation of their route by cleverly stitching Google Streetview and Maps information together whilst simultaneously calculating fuel economy, CO2 emissions and range statistics.
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