In 2011, Hyundai Motor Company announced its new brand slogan, “New Thinking, New Possibilities.” The belief was that “New Thinking” should be melted into not only the brand but also into how we advertise and express the brand and its products.In an effort to bring the new philosophy to life, we took advantage of the new iX35, the company’s leading SUV brand, returning from an extreme cold weather test drive which was heading to the junkyard. Instead we decided to use its parts to make a difference.The ambition was to bring some sunshine to a small community named ‘Laxforsens’, a remote and inhospitable location in Northern Sweden, 145km inside the Arctic Circle.In winter, the day can be as short as 3 hours, the temperature as low as –50c, and the daily commute cold and treacherous.We used elements of the vehicle and came up with an idea to share some warmth with the community. The heated seats and the rear side windshield was installed to the existing bus shelter so the villagers could sit on heated seats and not stick their heads out to see the bus approaching.