So we decided to refresh Black Friday to our true fans.

Turning one of the hottest and stressful experiences, into a more relaxing and refreshing one to our consumers, by holding their spot in the line and creating a place where they could sit and chill and their shopping experience.

Timeline: 1 day (Nov.27, 2015)

Placement: Jumbo Department Stores, Santo Domingo, Dominican Republic.

People started sharing their experience

In not even an hour everybody was talking about it

Celebrities and Social Influencers and even other brands

shared their impressions about this action for free,

generating online and offline free press.

With this action we reached 10% of dominicans with with just

US$3,000 -NO BUDGET-

Hundreds of people had the most refreshing Black Friday.