Cannes Lions

#YouShouldPlay649_TV

SID LEE, Montreal / LOTO-QUEBEC - LOTTO 6/49 / 2016

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Description

Two labourers are sitting in a truck during rush hour. The passenger starts singing aloud: “I wear my sunglasses at night...”

Annoyed, the driver turns to the passenger and says: “If you don’t mind, I’ll turn on the radio.”

When the radio comes on, neither can believe the same song the passenger was singing is currently playing on the radio. The passenger can’t believe his luck.

We cut to a convenience store counter. We see the passenger smiling as he asks the clerk for a lottery ticket. “I’ll take a 649.”

Cut to the end frame. We see a close up shot of a lottery machine printing out a fresh ticket, which reads: #YouShouldPlay649.

The ticket continues to print, revealing the details for the next jackpot: Next Jackpot $16 Million.

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