In “Sex Song Competition”, the lyric-less song was promoted in music TV stations, radio stations, teen lifestyle and on-line game websites. Posters were posted up in schools and universities. Then, a campus concert was organized in top 10 universities to give a stage to the finalists who wanted to shout out their sexual problems.

As a result, more than 10,000 teens joined the concerts with the joy to see their friends unfold their sexual concerns. Publicly awkward matters now can be talked about artistically. YPFS could collect the database, insights from all concert goers and organize sex edutainment activities afterwards.

Apart from more than 10,000 teens joining the events, the number of teens using YPFS service is rising up dramatically. The first six years before this campaign was launched, the cumulative number is only 39,016. However, within one year, the number has built up to 209,730 or approximately 400% increase in volume. Around 1,070,675 teens have been given proper sex information by YPFS’s out-of-site activities. The brand awareness has increased from none to 29%. Only 5,000 USD was invested for this achievement.