Over the 4-week campaign period, the campaign site received over 5,000 visitors. Of those, 85% were unique visitors contributing to 6,275 unique page views, with an average engagement time of nearly 2 minutes. During the course of the campaign, CanTeen’s Facebook fan base also grew to over 10,000, showing that CanTeen could still achieve a strong brand presence during a time when most of New Zealand was supporting Christchurch after the South Island earthquakes.