Cannes Lions

YOUTH DEBT AWARENESS

LG&F, Amsterdam / MINISTRY OF SOCIAL AFFAIRS / 2007

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Objectives: More and more young people are having problems because of debts. Without being patronizing we should make them aware of the pitfalls and consequences before it’s too late.Target group: 16-20 yrs.Synopsis: In this 'home video' two friends find out how easy it is to get credit.After witnessing their spending euphoria, actual news items confront us with reality.

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