Cannes Lions

You've Got Time

BBDO, New York / RED CROSS / 2022

Film
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Overview

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OVERVIEW

Execution

Our PSA points out the fact that we all get caught up doing unnecessary things when we could be using that time to do positive things for our communities, like installing free smoke alarms. But we wanted to avoid sounding preachy. So, we set out to write a song with lyrics that were funny and relatable. We landed on the chorus early on, but the lyrics of the rest of the song had to be written and rewritten until we got it right. We also wanted the melody to be very catchy, so that it would stick in people’s head, so we played with that until we had something that was perfect for the humorous tone of the film. Voice actors that play cartoon characters on TV sung the parts of the fried eggs and the bushy eyebrow. Together with the actors on set, they brought our song to life.

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