By purchasing certain menu items, customers received limited-time PINs that they could enter on Xbox.ca or the Taco Bell branded destination experience on Xbox Live created for this promotion. This allowed them to access exclusive weekly content, prizes, branded avatars and props. There was a short window to activate the PIN and the more the gamer collected, the faster he or she would unlock content.

The campaign was promoted in stores, on Xbox Live and Xbox.ca, on Facebook and the Xbox newsletter as well as with TV & online media advertisements.

Taco Bell became the first and only brand to have permanent ad placement on Xbox.ca, to run a contest and prize program on Xbox.ca, to provide a custom avatar props, to offer exclusive Halo 4 content before game release, to create a custom branded hard-coded Xbox and to receive promotional placement on Xbox Facebook and in Xbox subscriber newsletters.

We built something really special in a unique and first-of-its-kind partnership with Xbox.

We hit our business goals and saw 30,000 repeat visits to Taco Bell. After just two weeks, we had over 5,500 unique PIN entries.

During the campaign’s duration, we delivered 17 million impressions and generated 44,000 PIN entries.