Zelda, The Wind WakerTarget Market - 20 – 30yrs, UK males, Kids Objective:Drive sales of the gameIncrease awareness of the limited edition games for early purchasersEducate children less familiar with the Zelda adventuresBackground:The official character, Link has a peaceful life on a tiny island when it all becomes shattered when his sister is snatched by a menacing bird. It is a very atmospheric game leading game players on an epic adventure to find her.Solution:Flash banners with cursor controlled eyes primarily to draw attention from the younger audienceUse of a real life Zelda fanatic who agreed to participate in the campaign to appeal to the more "mature" fan?! Link with his parachute gliding across the page controlled by your cursorResults: Eyeblaster:Highest in first week : 39%Lowest in the first week: 13.29%Average CTR 29%Other results not available yet