How do we connect with our guests on a deeper level? By physically letting them into the world we created.

After two seasons of creating digital videos, we wanted to connect with our guests beyond the “like” button. So we created a QVC-style shopping network (BSN) that broke the fourth wall by letting our consumers order the Grand Slams-inspired swag directly from the characters they’ve grown to love.

Custom skateboard decks

Pancake T-Shirts

Egg Hoodies

And Bacon-scented candles.

All for free.

We created an entire QVC-style shopping network (The Breakfast Stuff Network, or BSN) to allow our consumers to actually order the Grand Slams-inspired swag directly from the characters they’ve grown to love, including video, website and shipping function.

Our BSN website took orders from nearly every state in the country quickly selling out of thousands of pieces of delicious breakfast-themed swag (the vast majority sold in the first 45 minutes).

It also made impact against our key objectives. Men 18-34 were 22% more likely to associate us with the Grand Slam and 26% more likely to consider eating at Denny’s after watching the video.

We saw great organic spread - fans retweeted and shared out their new swag to their networks.