Cannes Lions

Zero in the Way of Possibility

AB INBEV, New York / BUD LIGHT / 2022

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

To assemble a cast that represented an authentic cross section of the Gen-Z generation, we cast the net way beyond just commercial actors. Discovering a vibrant pool of talent that featured musicians, dancers, actors, artists. A collection of personalities living in different countries and walks of life, who did not conform to conventions of the past.

Similar Campaigns

12 items

Hold

BUD LIGHT, New york

Hold

2023, BUD LIGHT

(opens in a new tab)