This year’s Super Bowl featured a story that captivated the entire country; the first time two brothers have played against each other in the big game. At the center of it all, their mother Donna, a woman with the easiest Super Bowl ever to enjoy. Through the rising fame Donna remained laser focused on one thing and one thing only, sharing love for her sons. The joy & pride she had in them, related every fan to their own mother. She surprised them during interviews, baked them homemade cookies, & even made a custom jacket supporting both teams. America fell in love & wanted to see more of her heartwarming family relationship. We wanted to give her one more opportunity to share love for her sons with a marquee placements in each of their cities, featuring a specially penned message from her rallying them to bring home the Lombardi trophy

3.2 million impressions delivered across Kansas City and Philadelphia leading into gameday

176k total program social mentions amplifying Donna Kelce partnership

99% consumer sentiment