Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / COMCAST / 2007
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Ziddio.com is a website where users can submit videos based on a certain theme. The top rated videos then play on the Comcast Ziddio TV channel. The concept of viral videos has become huge over the last year and we wanted to point out the absurdity of agencies, us included, trying to create viral content according to formulas that don't exist.
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