The back-to-school season is incredibly chaotic for students, parents, and teachers. These little leaders of tomorrow operate on their own schedule, have a hard time listening, and seldom do what they’re told. At times, a classroom full of children feels more like a classroom full of wild animals. So we created a web series that showed consumers we know just how crazy life with kids can be by highlighting chaotic moments around the new school year. The twist? We substituted real animals for the kids and had improv actors play their parents and teachers.

We created three :60 films that ran on YouTube and Facebook as part of a True View media buy during the chaotic back-to-school season from 7/4/15 to 9/26/15.

See confidential.