For its launching in Colombia, Zoan Helmets faced a huge challenge: to make motorcycle riders aware of the need of using a regulatory helmet with the technology required to save their lives.

We developed a box in the shape of a Zoan Helmet and placed a perfectly secure egg inside.

We tested it in the streets by going to motorcycle parking lots and doing a real launching. We dropped hundred of boxes from a 6ft height, right to the feet of the arriving drivers so when they picked them up, discovered the message from Zoan Helmets and found the egg completely safe inside.

PROTECT YOUR HEAD WITH A REGULATORY ZOAN HELMET. OTHERWISE…