Cannes Lions
ROBOT COMMUNICATIONS, Tokyo / HONDA / 2007
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Souichiro Honda was fascinated by the sky. He wanted the sky to be closer to us and dreamed of a day when we can casually ride airplanes as we do cars. This was his ultimate dream. Honda realizes his dream and after years of research offer the Honda Jet;this spot announces its sensational debut. The concept is simply the truth: Honda worked diligently to realize the dream. We used the metaphor of Honda as a painter painting the city, and as a result everyone's daily lives are closer to the sky.
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