Cannes Lions
BBK ONE, Santiago / GREENPEACE / 2023
Overview
Entries
Credits
Background
We use this technique in 3D and animation to generate closeness in front of a cross-sectional audience and make it easy to see and understand the message we want to give.
Execution
Situation: The big businessmen of the world are struggling to conquer other planets through their space travel.
Brief: Generate awareness that we must unite and take care of our planet.
Objectives: Tell and communicate that the dreamed planet already exists and that our ZOIO knows it. Unique ecosystems, snow, forests, beautiful animals on land and in the sea.
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