Cannes Lions

ZOO AQUARIUM

SCHOLZ & FRIENDS, Berlin / ZOOLOGISCHER GARTEN BERLIN / 2007

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Overview

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Overview

Execution

Showing fun by having fun – this motto worked very well for the shark mat. Branding the mat with a shark with his jaw wide opened you can even feel the excitement of visiting the zoo.

Outcome

The zoo aquarium got a lot of positive feedback in daily newspapers. Even more: On the weekend after the international pole-vault-meeting the zoo counted 15% more visitors than on any other weekend in 2006.

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