By using zebra crossings, we interfered with the city’s usual landscape and created a new media space.Zebra crossings functioned as the bars in a cage, impairing the view of animals and their interaction with visitors; representing the opposite of what can be enjoyed in the park: a place where animals can run free.Having the park’s business in mind, we offered small tours at the entrance of the city’s main shopping centres, where there was great potential to reach our target.Innovation, mobilisation and relevance to the target managed to bring success to the action, which was done at zero cost, since we engaged all partners to collaborate in our attempt to preserve a piece of nature that serves educational and entertainment purposes.

We literally stopped the traffic and took Zoo Safari outside of its domains, highlighting its greatest asset in a totally surprising way.We daily impacted more than 200,000 people that go to the shopping centres where the action is taking place. Very high coverage. More than 6 million people per month.In three weeks the action increased the number of visitors in the park by 18% and the number of schools that called to ask about group visits exceeded all expectations.Visit Zoo Safari too. Go to www.zoologico.sp.gov.br/zoosafari