Cannes Lions
JUNG von MATT, Hamburg / U-BOAT MUSEUM HAMBURG / 2007
Overview
Entries
Credits
Execution
The most iconic element of a U-Boat is its periscope. So we decided to transform standard metal bollards into U-Boat periscopes by attaching tubes to the top of them.
Outcome
It was the first time the U-Boat Museum Hamburg was the talk of the town, and it finally surfaced in the local news.
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