In Germany and Austria, the crosswalks are always black and white and called "zebra crossing". We replaced those traditional zebra crossings with a new version belonging to the animal kingdom: tiger crossings. In different places all around the city, yellow tiger stripes, that were painted across the streets, now indicated the pedestrians right of way.Accompaning text: More than zebras. Salzburg Zoo.

This low-budget promotion was picked up several times by the local press and the internet. According to the client, the ticket sale during the promotion increased up to 25% compared to the year before.