By putting hidden and visible speakers all over the city we played the sounds. We had bicycles fitted with speakers riding around the city and worked with radio stations so that they played the sounds on their airwaves. At the end of the day, we spread a viral film that showed the event, which was picked up by all the local and national news.

The event caused a lot of buzz on local radio and local television. As soon as the event started early in the morning, the word spread fast via social media like Twitter and Facebook.