Rather than a usual poster, we produced never-before-seen memorabilia featuring ‘artefacts’ from the infamous hotel stays of rockers. Inspired by the stories behind them, the memorabilia were faithfully produced to look like an original. Included with each one, is a call-to-action for enquiries and reservations. This is one of three pieces that were on display.

As part of a campaign, the memorabilia successfully generated immediate room enquiries and bookings at point of sale. On the opening and the months thereafter, the Hard Rock Hotel Penang consistently recorded an average occupancy rate of 95%. This is especially important when occupancy rates for neighbouring hotels during that particular period usually averaged 65%.