ZOZO is a fast growing online fashion retailer in Japan. Not only they sell products online, but also provide a made-to-measure service called ZOZOSUIT which takes individual body size and produces clothes perfectly fit to each customer. This film was created as a branded film for ZOZO.

The brief was to produce a film to present the brand principle of ZOZO “Be unique. Be equal”.

Our solution was not to explain what the company does, but to express how much ZOZO loves the culture of clothing and respects the people who enjoys them.

The reality of the casts were very important. Rather than employing actors, we found the casts though street casting selecting each character carefully to present the real diversity.

In order to carry out the casting, entire team moved to the shooting location and set up the temporary office, then did street casting.

Searching though Instagrams and SNSs with local language, we tried to find attractive talents, made contact then auditioned — we’ve repeated this process.

As a result, we could manage to achieve very realistic and at the same time, aspirational casting.