We set the scene of an underground/illegal boxing match. There are two contenders, The older champ who the crowd are rooting for and a youngster who no one believes in other than his Mom. As the fight starts the youngster pulls out a portfolio case and presents it to the other boxer who we now realize is a creative director. He’s brutal and with each criticism the youngster takes a metaphorical blow. By the end the youngster is beaten down but the CD has seen something good in him and helps him up victoriously.

Then we call for all creatives to participate in Portfolio Night.

This piece has a small super critical target audience – the advertising industry.