Film > Online Film
McCANN WORLDGROUP SOUTH AFRICA, Johannesburg / ADC PORTFOILIO NIGHT / 2015
Overview
Credits
BriefExplanation
Film Description
We set the scene of an underground/illegal boxing match. There are two contenders, The older champ who the crowd are rooting for and a youngster who no one believes in other than his Mom. As the fight starts the youngster pulls out a portfolio case and presents it to the other boxer who we now realize is a creative director. He’s brutal and with each criticism the youngster takes a metaphorical blow. By the end the youngster is beaten down but the CD has seen something good in him and helps him up victoriously.
Then we call for all creative to participate in Portfolio Night.
EntrySummary
Cultural / Context Info.
This piece has a small super critical target audience – the advertising industry.
We had to pull out all the stops to interest and impress out peers
More Entries from Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages in Film
24 items
More Entries from McCANN WORLDGROUP SOUTH AFRICA
19 items