PR > Sectors

THE GUN SHOP

GREY NEW YORK, New York / STATES UNITED / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Charity & not for Profit in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

(opens in a new tab)
Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

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Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

(opens in a new tab)

More Entries from GREY NEW YORK

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

(opens in a new tab)
Titanium Cannes Lions
UNLOAD YOUR 401K

Titanium and Integrated

UNLOAD YOUR 401K

STATES UNITED, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
BREATHE HAPPY

Creative Effectiveness

BREATHE HAPPY

PROCTER & GAMBLE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
#DADDO

Fast Moving Consumer Goods

#DADDO

PANTENE, GREY NEW YORK

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Gold Cannes Lions
HANDLE WITH CARE

Fast Moving Consumer Goods

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
CARE BY VOLVO MOBILE APP

Automotive

CARE BY VOLVO MOBILE APP

VOLVO, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Use of Events & Stunts

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Non-Fiction: Online (15 minutes or under in length)

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
SUPER BOWL BABIES CHOIR

Best Music/Brand Partnership

SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE, GREY NEW YORK

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Gold Cannes Lions
BEYOND THE STILL

Best Use of Branded Content

BEYOND THE STILL

CANON, GREY NEW YORK

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Gold Cannes Lions
PIZZERIA

Commercial Public Services

PIZZERIA

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DINNER PARTY

Commercial Public Services

DINNER PARTY

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
FUNERAL

Commercial Public Services

FUNERAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
HOUSE

Commercial Public Services

HOUSE

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
PLATOON

Commercial Public Services

PLATOON

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
WIG SHOP

Commercial Public Services

WIG SHOP

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DOG COLLAR

Commercial Public Services

DOG COLLAR

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
STRAY ANIMAL

Commercial Public Services

STRAY ANIMAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
ROADSIDE DITCH

Commercial Public Services

ROADSIDE DITCH

DIRECTV, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
DALLAS GAS STATION

Launch or Re-launch

DALLAS GAS STATION

TNT, GREY NEW YORK

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