AMERICA HAS A GUN PROBLEM.

Every year, 30,000 Americans are killed with guns.

GUN SALES ARE SKYROCKETING. AMERICANS THINK GUNS = SAFETY.

A record-high 63% of Americans believe having a gun in the home makes it a safer place to be.

BUT, STUDIES SHOW THAT MORE GUNS = MORE DEATH.

Research proves owning a gun actually increases the risk of death & injury.

OUR IDEA:

Debunk the perception that guns make you safer by doing the unthinkable: opening another gun store. But instead of showing the gun features, show the histories behind them - suicides, homicides, unintentional and mass shootings.

ENGAGEMENT:

First week of launch,

• Online video garnered 12 million+ views

• 381,000+ webpage views

• 3+ minute average time on site.

WOWED THE MEDIA:

With $0 paid or donated media,

• 775+ million impressions

• Coverage in 400+ broadcast, online & print US media outlets

• Exposure in 179 countries.

GARNERED SUPPORT:

SUPGV gained new supporters and funding.

• 1,250% increase in gun control petition signatures

• 3,000% increase in unsolicited donations.

CHANGED MINDS:

After learning the tragic histories behind the guns in our store, 80% of the shoppers decided they no longer wished to own a firearm.

SUPGV had $0 for media; we had to rely on the power of the creative idea and a smart PR plan to garner consumer and press attention.

We opened a gun store and invited first-time buyers to check it out. The proprietor shocked customers with the unsettling histories behind the firearms, including their use in homicides, suicides, and unintentional and mass shootings. SUPGV captured their stunned reactions via hidden cameras.

The website mirrors the experience. It features guns used in tragedies and their deadly histories. It also includes a risk evaluation tool, showing statistics based on gun buyers' personal data.

STATES UNITED TO PREVENT GUN VIOLENCE (SUPGV) STRIVES TO REDUCE GUN-RELATED DEATH AND INJURY.

Founded in 1999, SUPGV is a small, non-profit organization dedicated to making America safer by bringing the impact of gun violence to the attention of political leaders, the public and media. With a $0 marketing budget, they arrange rallies, get supporters to call Congressmen, and obtain petition signatures to encourage legislators to pass stricter laws.

SUPGV’S SPECIFIC GOAL:

Get first-time gun buyers who want one for “safety” to think twice about the protection it brings by highlighting the potential risks and unpredictable outcomes that can result.