Every day over 70 people die in sudden heart attacks in Hungary (sadly Hungary is in the top 3 in terms of heartdiseases) and only 10% of people know how to do Cardiopulmonary Resuscitation (CPR). Red Cross has regular courses teaching CPR. We used Instagram's well known double tap like function that creates a heart shape on the picture when you like something. We created videos where we encouraged people to use this like function to save a life. At the and our message was "Saving a life is easier than you'd think, sign up for Red Cross's next training"

The knowledge of CPR is lowest among teenagers and young adults and these groups are very well presented ins social media especially on Instagram. Our goal was to raise awareness for the importance of knowing CPR and to demolish the misconception of learning it is very difficult.

We got approx. 180.000 Euros worth free media impressions by getting coverage in all the mayor national and international news outlets (e.g. MTVA, M1, Euronews, Index, Origo) and in many international blogs and professional news sites (e.g. Creativity Online, WERMS, ADFORUM, AOTW). We were also invited to the biggest national news show (MTVA) to talk about the idea and the importance of knowing CPR.

So these Like for Life videos lived by the likes just like people with heart attack owe their lives to a heart that's

pumped by someone else.

We used Instagram's well known double tap like function that creates a heart shape on the picture when you like something.

We created videos where we encouraged people to use this like function to save a life. At the and our message was "Saving a life is easier than you'd think, sign up for Red Cross's next training". These Like for Life videos lived by the likes just like people with heart attack owe their lives to a heart that's

pumped by someone else.