Our task was to increase the usage of Telekom's Travel and Surf service. We thought we need to give more to the users than just a message so we created Insta City Guide which is a mobile website that helps you to navigate in the city by organizing all the Instagram pictures (and data that comes along with them) of Budapest into the most-up-to date city guide. We believe a picture is worth a thousand words and there are more than 2 000 000 pictures of BP and counting.

With Insta City Guide we believe we created a new benchmark for city guides and gave tourists a really good reason to activate their roaming service. Tourists who started to use ICG were 35% more likely to keep updating their roaming service. On top of the international recognitions (many international and local travel blogs and site picked ICG up) we created a city guide which is now used by the locals as well (25% of the users are locals). Hungarian Telekom were able to create a useful platform that truly helps visitors to get around the city and have a great time.

We used 4 available data to create our city guide:

- Location (where was it taken, this data helped to link the photo into our venue database)

- Time: (when was it taken, the freshest the better. Insta City Guide is keep updating venues with the latest pictures).

- Hashtags: (hashtags also help us to link photos to venues and situations)

- Amount of photos were taken in a given time: (if there are a lots of taken in one venue it indicates something interesting is going on there. We have the "HOT NOW" categories for this events (venues).

All this data helped us to create the most up-to-date city guide that helps you to navigate by the pictures that were taken in the city.

Budapest is one of the fastest growing cities in Europe. New parties, bars, restaurants and exhibitions are popping up daily.

Any written city guide gets outdated in the moment it's published and we believe a picture is worth a thousand words.

So in this case our data (Instagram pictures + their location data + hashtags) help visitors find the best places in the very moment they are looking.

Instacityguide simply a crowd sourced always updating mobile site that works without asking people to contribute and users can decide where they would like to go by browsing the pictures that were taken in Budapest's venues.