Veja wanted consumers to help consumers understand and engage directly with the context of news shaping Brazil, so we created a simple game as a platform to re-engage with traditional media by leveraging social media platforms for discussion.

Brazil loses US $280.000.000,00 to corruption, annually. Veja, a major magazine publication in Brazil, developed Corruption City as a way to talk about what those numbers mean via a social platform therefore re-engaging their audience with their brand within a nontraditional media context, while directly marketing their brand as a platform for informed audience contributions.

Veja developed Corruption City as a way to talk about corruption in Brazil. Each player starts with the money that is lost to corruption every year. The goal of the game is to build, and by doing so learning about how we can improve its infrastructure. Corruption City has made users understand how much is wasted to corruption and helped them discover that cities are built on each of our contributions.

Corruption City has created a platform to understand corruption not only within Brazil, but within a larger context. Veja's website serves as a vehicle, but the engagement with Facebook has extended the reach of the conversation. From native Brazilian engagement to international engagement Corruption City has become a simple platform for civil engagement and understanding national economies.

Talking about corruption within media has become a political device. Traditional media, specifically, coverage related to the government, politicians and public relations feel restricted and prejudiced. However, social media platforms allow people to be extremely participatory because they trust shared information via these platforms over traditional media.